Embodied MBA™ Accelerator
2027 Cohort · Applications Now Open
The Embodied MBA™ Accelerator is a live six-month incubator for mission-driven leaders, practitioners, founders, and executives ready to turn meaningful work into a business built to last. You'll develop your offer, launch, messaging, sales systems, and the strategy to scale it — in real time, with guidance from faculty who've each built multiple companies generating tens of millions in revenue in the wellness and impact space.
And you'll work on something most business programs barely touch: your capacity to actually sustain what you're building. Because growing a business changes more than your revenue. It asks more of your leadership, your relationships, your visibility, your decision-making, and your nervous system.
The Embodied MBA™ Accelerator Works With All Of It.
Apply NowApplications reviewed on a rolling basis · Investment details and payment plans explored on your discovery call
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WHY THIS Embodied MBA™ EXISTS
You did not get into this work to hustle.
You got into it because you felt something.
You got into it because you felt a calling, a depth of care, a conviction that healing and growth are possible, and that you could be part of making that real for other people.
And somewhere along the way, the business of doing that work started to cost you more than it should.
Not because you are doing it wrong. Because nobody ever gave you a model that was built for someone like you.
Most business education was designed for a different kind of person, in a different kind of economy, operating from a very different relationship with their body and their nervous system. It teaches you to scale without asking whether your system can hold the growth. To be visible without addressing the wounds that visibility surfaces. To lead without ever looking at what leadership costs you at a cellular level. To sell without examining the shame that lives underneath the pitch.
The result is a particular kind of burnout that's very common among practitioners, coaches, founders, and executives who built real things and then found themselves unable to sustain what they created.
And for those who have already built something significant who lead teams, manage funds, or run organisations there's often a different version of the same feeling: that the deepest parts of what you know aren't yet reflected in how you work, lead, or grow
The Embodied MBA™ Accelerator was built because that has to change.
Most trainings give you basic tools. The Embodied MBA™ Accelerator gives you the inner and outer holistic map for success. You'll learn how to scale, how to be visible, how to build offers, how to lead teams, and how to grow revenue. And at the same time, you'll learn what's actually been getting in the way the trauma patterns that limit your pricing, the nervous system responses that shut down your visibility, the attachment dynamics that shape your client relationships, the burnout physiology that follows every launch, the shame that lives underneath the pitch, the collapse cycles that follow every breakthrough, and the self-abandonment that disguises itself as ambition.
Dr. Scott Lyons
“This is also the program I wish I'd had as a young entrepreneur. Learning directly from people who'd actually created what I was trying to build. Getting the inside knowledge that's genuinely applicable not ideas or theory, but what actually works. Being in a room with other brilliant, driven people who are building in the same space. No gatekeeping of the systems, the tools, the networks that truly move the needle. All of it shared.”
— Dr. Scott Lyons
WHAT MAKES THIS DIFFERENT
Every phase of the Embodied MBA™ Accelerator,you build something.
Growth Labs are interactive business classes where you work directly with experts on what you need to build next. Each session moves something forward—your offer, your funnel, your launch plan, your sales sequence—so you’re building as you learn, with expert guidance along the way.
Hot seat coaching — where your business is the focus and faculty work on it directly with you in real time — puts your specific blocks and next steps in the room, worked on with faculty who've built significant brands, best-selling books, sold-out retreats and tours, and eight- and nine-figure companies in the wellness, mental health, and social impact space. They bring the perspective that comes from building, leading, evolving, and scaling meaningful work across many different stages of growth.
Guest faculty intensives bring accomplished entrepreneurs and business leaders into direct conversation with your work. Together, you’ll unpack the decisions, opportunities, and challenges in front of you—drawing on their experience to sharpen your thinking, strengthen your strategy, and determine what makes sense for your business now.
You’ll build and operate your business in real time—not wait until the program ends to put what you’ve learned into practice. As your offers enter the market and real-world data begins to shape what comes next, you’ll continue to have the guidance, perspective, and mentorship of Dr. Scott Lyons, faculty, and the cohort.
WHAT MAKES AN INCUBATOR DIFFERENT FROM A COURSE OR MASTERMIND
What makes it Embodied
Strategy meets embodiment
While other programs separate tactics from transformation, the Embodied MBA integrates both at every step. You will learn to grow your business while simultaneously expanding your nervous system's capacity to hold that growth. That is where somatic work belongs in business education. Not as an add-on. As part of how sustainable growth actually happens.
Personalized, not formulaic
Your business is not interchangeable with everyone else’s. Through hot seat coaching, interactive business growth labs, faculty feedback, and intimate peer pods, you’ll receive guidance shaped around your goals, your capacity, your market, and what you’re genuinely trying to create.
Built by operators
Every faculty member has built and scaled multimillion-dollar businesses and influential brands in the wellness, mental health, and social impact space — ethically, sustainably, and without abandoning the values that brought them to this work. They know what it costs. They know what it takes. And they're here to share both.
Trauma-informed by design
Growth that repeatedly overwhelms you is difficult to sustain. Throughout the Embodied MBA accelerator, you’ll develop the capacity to navigate greater visibility, responsibility, revenue, leadership, and complexity without making chronic overextension the price of success.
WHAT YOU WILL BUILD
Here's what you'll have actually built.
By the end of six months, you will have:
01 A clear, values-aligned business model
A practical plan for how your business creates impact, generates revenue, and grows without depending indefinitely on your personal capacity.
02 Scalable offers that match the depth of your work
Depending on your business, that might mean a course, group program, retreat, certification, service, or another scalable model.
03 A nervous system that can hold the growth
You'll become someone who can sustain what you build. You’ll develop the physiological, psychological, and relational capacity to meet that expansion with more choice and less reactivity.
04 Systems that work with your business — and your life
Lead generation. Content. Email. Sales sequences. Technology. Operations.
Build the right infrastructure for your business, capacity, and goals — without adding unnecessary complexity. You’ll learn what to keep simple, what to automate, and what you don’t need to hold yourself.
05 A launch-ready offer
By the closing phase, your offer will have moved through development, feedback, testing, and refinement. Then you take it to market.
06 A community that grows with you
A curated cohort of ambitious peers who bring their own expertise, networks, and experience to the table—alongside a faculty whose expertise, relationships, and networks become part of your ecosystem of support as you solve problems, open doors, and build your company.
WHO THIS IS FOR
Who this Embodied MBA™ Accelerator is for
For those building the future of wellness and impact — and done figuring it out alone.
This program is for those with a vision, a practice, a platform, a company, or a body of work — and ready to grow it beyond where they can take it alone.
THE EMBODIED MBA™ ACCELERATOR BUILT THIS FOR
YOU'RE READY IF
Not sure if the program is right for you?
Apply anyway. The
Embodied MBA Accelerator™
will tell you honestly whether the timing is right.
THE CURRICULUM
Six months. Six phases. One business being built throughout. Each one builds on the last.
Every module works across three layers at the same time.
- Strategic: What does the business need?
- Somatic: What happens internally as you build it?
- Identity: Who are you becoming as your role, responsibility, and visibility change?
The Embodied MBA™ Accelerator don't separate those conversations because, in practice, neither do you.
PHASE 1 · FEBRUARY
Foundation & Inner Work
PHASE 1 · FEBRUARY
Foundation & Inner Work
Before we build, we clarify.
The clearest business plan won't survive a nervous system that can't hold it. This phase builds the internal foundation the rest of the program runs on and produces the first real deliverable: your complete, impact-focused business plan, built and reviewed by faculty.
- Somatic capacity building expanding your system before you try to scale it
- Designing your future self and the business that reflects them
- Goals, blocks, and embodied accountability
- Shadow work and the psychology of visibility
- Making yourself known: from integrity, not performance
- Building Lab: your complete business plan, built and reviewed
PHASE 2 · MARCH
Offers, Brand & Audience
PHASE 2 · MARCH
Offers, Brand & Audience
Before we sell, we position.
You'll design your scalable offer, develop your brand position, and build the lead generation structure that'll sustain the business. Faculty work alongside you throughout, helping you sharpen the strategy as it takes shape.
- Scalable business model and offer design — built in the business classes and reviewed by faculty
- Brand messaging and copywriting — your actual words, refined in session
- Lead generation funnel — your real funnel, designed and built this month
- Content and social presence — your actual system, not a template to adapt later
PHASE 3 · APRIL
Launch and Sales
PHASE 3 · APRIL
Launch and Sales
Before we scale, we build.
Your offer becomes a launch. Your sales process becomes clear, repeatable, and aligned with how you want to sell.
- Course and program launch — planned and built in the business classes
- Email marketing and sales sequences — written, tested, live
- Selling from integrity — the embodied approach to conversion
- Sales objections — your specific objections, worked through with faculty
- Business development phases — where you are and what the next twelve months look like
PHASE 4 · MAY
Systems and Infrastructure
PHASE 4 · MAY
Systems and Infrastructure
Before we launch, we build the foundation that can support what comes next.
The infrastructure phase. Everything that makes your business run without you having to rebuild it from scratch every time. Whether you're scaling a practice, a program, or a company — this is where you build the infrastructure that holds the growth. The goal isn't complexity. It's infrastructure that gives the business room to grow without asking you to hold every moving part yourself.
- Technology, AI, and automation — chosen intentionally for your business and your way of working
- Lead generation systems that are sustainable and repeatable
- Business operations and backend — creating the structure that can support growth
PHASE 5 · MAY-JUNE
Putting It All Together
PHASE 5 · MAY-JUNE
Putting It All Together
Before we launch, we refine.
Everything built across the program comes together here. You'll consolidate, test, and prepare your complete business for launch — with faculty and peer feedback at every step so nothing goes to market before it's ready.
- Bringing all elements of your business together into one cohesive system
- Testing your offer, funnel, and sales process before launch
- Faculty review and refinement of your complete business
- Hot seat coaching on what needs strengthening
- Final project preparation — your business, ready to present and launch
PHASE 6 · JUNE-SEPTEMBER
Launch, Data, and Iteration
PHASE 6 · JUNE-SEPTEMBER
Launch, Data, and Iteration
This is where it gets real.
You're in the market. Your offer is live, your systems are running, and you're collecting real data from real people. This phase is about staying in motion — iterating on what the market is telling you, with Dr. Scott Lyons and the cohort still in your corner.
- Live launch with faculty support
- Collecting and interpreting real-world data
- Iterating your offer and systems based on what's working
- September support calls with Dr. Scott Lyons
- Integration retreat — celebrating what you've built and mapping what comes next
PROGRAM STRUCTURE
High-touch. High accountability. Built for real lives.
Every session is live, recorded, and available in your member portal within 48 hours. Peer pods are assigned at the opening retreat, so your accountability structure is in place from Day 1.
Opening Retreat
11am–1:30pm ET / Lunch / 2:30–5pm ET
Somatic capacity building, future self work, business plan foundations, pod assignments. This is where the cohort comes together and the building begins
The Embodied MBA™ Accelerator Weekly Live Sessions
2:30–4pm ET
Rotating rhythm of Business Growth Labs, Hot Seat Coaching with Dr. Scott Lyons, Guest Faculty Intensives, and Supervision and Case Consults. The format rotates. The momentum doesn't.
Hot Seat Coaching
Direct feedback and hot seat coaching before the integration retreat.
Full-Day Integration Retreat
11am–1:30pm ET / Lunch / 2:30–5pm ET
Led by Dr. Scott Lyons and Niyc Pidgeon. Final presentations, faculty feedback, and community celebration.
ELITE TIER
The Elite VIP tier adds:
Faculty intensive in Los Angeles with Dr. Scott Lyons, Dr. Dan Siegel, and Dr. Tara Swart — April 2027
Private VIP Weekend in LA with Niyc Pidgeon and Dr. Scott Lyons — May 1 & 2, 2027 10–5pm (optional)
Private 1:1 mentorship sessions with Dr. Scott Lyons and Niyc Pidgeon throughout the program
EARLY BIRD REGISTRANTS ONLY
The Embodied MBA™ Accelerator weekend workshop and dinner with Dr. Peter Levine, Alanis Morissette, Dr. Arielle Schwartz, and Dr. Scott Lyons in Los Angeles
The Elite tier is for leaders who are ready to move faster, go deeper, and be held at the highest level of accountability and support the program offers.
YOUR FACULTY
Our faculty are building companies, coaching executives, and doing deep therapeutic work all at the same time
Active founders who've collectively built over ten eight-figure companies and multiple nine-figure funds in the wellness, mental health, and social impact space. Executive coaches working with leaders and organisations right now. And world-renowned therapists and somatic practitioners who can see through the beliefs, patterns, and blocks that quietly interrupt the growth of even the most accomplished professionals.
What makes this faculty unique is that they weave all of these skills together. In a hot seat, you'll get the business strategy, the leadership perspective, and a clear-eyed read on what's actually getting in the way the pricing you keep avoiding, the visibility that feels more dangerous than it should, the pattern that shows up every time you get close to the next level.
Dr. Scott Lyons
LEAD MENTOR & PROGRAM DIRECTOR
Psychologist, somatic therapist, author, and founder of The Embody Lab — a platform now serving over 500,000 practitioners and professionals across more than 100 countries. Scott built an eight-figure company in wellness education while maintaining the clinical depth and integrity that defines everything The Embody Lab produces. He leads every hot seat, every integration session, and the program overall. He doesn’t teach business the way business is usually taught. He teaches it the way a psychologist who’s built at scale understands it — from the inside out.
Niyc Pidgeon
BUSINESS STRATEGY, OFFERS, AND SALES
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Positive psychologist and business growth strategist who’s built multiple eight-figure businesses in the wellness and coaching space. Niyc leads the curriculum on offer design, lead generation, funnel architecture, and sales — rigorous and values-aligned, without softening either quality.
Sarah Baldwin
VISIBILITY, CONTENT, AND SHADOW WORK
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Expert in shadow work, content strategy, course creation, and values-aligned selling. Sarah’s modules address the part of building a business that most programs skip entirely: the psychological interior of visibility, pricing, and positioning. Her approach is distinctive because it doesn’t separate the inner work from the commercial work.
Alyssa Nobriga
Personal + Professional Coach
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Alyssa Nobriga is an international speaker, coach, and entrepreneur, and the Founder + CEO of the Institute of Coaching Mastery, which certifies thousands in her methodology. She holds two master’s degrees, one in Clinical Somatic Psychotherapy and the other in Spiritual Psychology. Her work has been recognized in The New York Times, Forbes, and Entrepreneur.
Kiel Dowlin
AI, Technology, and Building Systems
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Kiel Dowlin is an entrepreneur, investor, and operator focused on building and scaling mission-driven businesses at the intersection of healthcare, education, and innovation. He previously served as VP of Innovation Investment and Managing Director of GEHA Ventures, where he led early-stage investments, strategic partnerships, and enterprise value creation initiatives aligned with member health and well-being. In addition to his corporate venture leadership, Kiel has operated as a strategic growth partner to founders across digital health and education platforms, including The Embody Lab. He specializes in scaling digital brands, structuring complex equity and partnership arrangements, driving go-to-market strategy, and building systems that translate vision into operational execution. With a background spanning venture capital, healthcare strategy, and financial markets, Kiel brings a disciplined investment lens to entrepreneurial growth — combining capital allocation, brand positioning, and execution rigor to build durable, high-margin businesses designed for long-term impact.
Radha
A Social Entrepreneur
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Founder of Daybreaker, Belong Institute, Belong Center & Thinx. Radha Agrawal is an entrepreneurial force. She is the co-Founder, CEO and Chief Community Architect of Daybreaker, the global morning dance, music and wellness movement in seven continents with a community of over a million people around the globe.
FROM THE COMMUNITY
What happens when strategy meets embodiment.
“I went from working 60 client hours a week to leading my first group program, which sold out in three weeks. For the first time, I feel like I have a sustainable business model and the nervous system to hold it.”
Maria S.
Therapist & Facilitator
“Scott doesn't just teach business he embodies it. I finally learned how to price ethically, scale with integrity, and trust my own leadership without burning out. My income has doubled, but more importantly, my impact has too.”
Daniel K.
Coach & Author
“Six months later, I launched my first online program, built a waitlist for my retreat, and took my first real vacation in years.”
Sarah L.
Somatic Practitioner
“I came in with an idea and left with a real business.”
Alex R.
Entrepreneur
COMMON QUESTIONS
Everything you need to know before you apply.
What exactly is the Embodied MBA Accelerator™?
It’s a six-month, application-based live incubator for wellness and impact entrepreneurs, practitioners, coaches, founders, and leaders. The accelerator model means you’re building your actual business in real time, with direct feedback from faculty who’ve built at eight and nine figures in this industry. You leave with a tested, launch-ready business. Not a workbook. Not a plan.
How is it different from a mastermind or a course?
Masterminds are peer accountability groups with occasional expert access. Courses are content you apply later — if you ever find the time. The Embodied MBA Accelerator™ is a working environment: every session produces a real output, every output is reviewed by faculty, and every participant leaves each month with something they’ve actually built. The feedback is specific and direct, from people who’ve done exactly what you’re trying to do.
Who is this for?
Therapists, coaches, somatic practitioners, physicians, wellness educators, founders, executives, impact investors, and mission-driven leaders with established practices who are ready to scale. If you’re building in wellness, mental health, or social impact and you want mentorship from the people who built this industry — this is the program.
Is this just for coaches and therapists, or does it work for founders and executives too?
Both. The program was built for anyone building in the wellness and impact space — whether that's a somatic practitioner scaling beyond one-to-one work, a physician launching a wellness brand, or an executive developing a thought leadership platform. The curriculum and the faculty are designed to work for course-builders and company-builders alike — the infrastructure, the sales systems, and the inner work apply regardless of what you're building
Do I have to attend everything live?
No. Every session is recorded and available in your member portal within 48 hours. Retreats can be attended virtually too. Live attendance matters most for the hot seat and feedback work — that’s where the accelerator model really works — but we’ve designed this to be accessible across time zones and real-life schedules.
What is the investment?
Investment details are shared on your discovery call. Payment plans are available. If accessibility is a concern, mention it in your application.
What's the difference between Core and Elite VIP?
Both tiers include the full accelerator: all weekly sessions, all Growth Labs, both online retreats, hot seat coaching, guest faculty intensives, peer pods, and lifetime access to recordings. Elite VIP adds 1:1 mentorship sessions with Dr. Scott Lyons and Niyc Pidgeon, a VIP The Embodied MBA Accelerator™ekend Retreat in Los Angeles with Dr. Scott Lyons, Niyc Pidgeon, and Sarah Baldwin, and a weekend workshop and dinner with Dr. Peter Levine, Alanis Morissette, Dr. Arielle Schwartz, and Dr. Scott Lyons.
What will I have actually built by the end?
A tested, launch-ready offer. A complete lead generation and sales system. A brand and messaging framework. An email and content system. A working tech stack. And the physiological and psychological capacity to sustain what you’ve launched — which is usually the part that doesn’t get addressed anywhere else.
I've done programs before and left without anything I could use. Why would this be different?
Because the building is structural, not optional. Every session produces an output. Every output is reviewed. The feedback is on your actual work, from people who’ve built what you’re trying to build, in this exact industry. And the program works on your nervous system capacity alongside your strategy — because a plan your body can’t hold won’t survive contact with reality. If you’ve left programs before with good notes and nothing to show for it, the difference here is that we don’t move on until something real exists.
How much time does it require each week?
Ninety minutes of live session, plus time building. Most participants find the time spent here replaces time they were spending stuck — going in circles, rewriting the same offer, trying to figure out the next step alone.
Will I receive a certificate?
Yes. Participants who complete the program requirements receive a certificate of completion from The Embody Lab. CEU details are available on request.
How do I apply?
Click Apply Now and complete a short application. If it’s a strong fit, you’ll be invited to a discovery call — not a sales call, a conversation — to explore the right tier and confirm your place in the 2027 cohort.
In six months you could have a business that works without requiring everything you have to keep it running.
The Embodied MBA™ Accelerator is a small, high-touch cohort. Real feedback requires real relationships which is why we keep it that way. Every faculty member will know your name, your offer, and where you're stuck.
The people who built this industry are in this room. The systems, the networks, the inside knowledge all of it shared.
Applications are reviewed on a rolling basis. Investment details and payment plans are explored on your discovery call.
