Embodied MBA™ Accelerator

The clearest business plan won't survive a nervous system that can't hold it. This phase builds the internal foundation the rest of the program runs on and produces the first real deliverable: your complete, impact-focused business plan, built and reviewed by faculty.

• Somatic capacity building expanding your system before you try to scale it
• Designing your future self and the business that reflects them
• Goals, blocks, and embodied accountability
• Shadow work and the psychology of visibility
• Making yourself known: from integrity, not performance
• Building Lab: your complete business plan, built and reviewed

You'll design your scalable offer, develop your brand position, and build the lead generation structure that'll sustain the business. Faculty work alongside you throughout, helping you sharpen the strategy as it takes shape.

• Scalable business model and offer design — built in the business classes and reviewed by faculty
• Brand messaging and copywriting — your actual words, refined in session
• Lead generation funnel — your real funnel, designed and built this month
• Content and social presence — your actual system, not a template to adapt later

Your offer becomes a launch. Your sales process becomes clear, repeatable, and aligned with how you want to sell.

• Course and program launch — planned and built in the business classes
• Email marketing and sales sequences — written, tested, live
• Selling from integrity — the embodied approach to conversion
• Sales objections — your specific objections, worked through with faculty
• Business development phases — where you are and what the next twelve months look like

The infrastructure phase. Everything that makes your business run without you having to rebuild it from scratch every time. Whether you're scaling a practice, a program, or a company — this is where you build the infrastructure that holds the growth. The goal isn't complexity. It's infrastructure that gives the business room to grow without asking you to hold every moving part yourself.

• Technology, AI, and automation — chosen intentionally for your business and your way of working
• Lead generation systems that are sustainable and repeatable
• Business operations and backend — creating the structure that can support growth

Everything built across the program comes together here. You'll consolidate, test, and prepare your complete business for launch — with faculty and peer feedback at every step so nothing goes to market before it's ready.

• Bringing all elements of your business together into one cohesive system
• Testing your offer, funnel, and sales process before launch
• Faculty review and refinement of your complete business
• Hot seat coaching on what needs strengthening
• Final project preparation — your business, ready to present and launch

You're in the market. Your offer is live, your systems are running, and you're collecting real data from real people. This phase is about staying in motion — iterating on what the market is telling you, with Dr. Scott Lyons and the cohort still in your corner.

• Live launch with faculty support
• Collecting and interpreting real-world data
• Iterating your offer and systems based on what's working
• September support calls with Dr. Scott Lyons
• Integration retreat — celebrating what you've built and mapping what comes next