The Embody Lab · 2027 Cohort — Applications Now Open

The Embodied MBA™

A six-month accelerator for practitioners, coaches, and mission-driven leaders who are ready to scale their business, deepen their impact, and lead from a place of genuine sustainability — without burning out, selling out, or leaving their values at the door.

Applications reviewed on a rolling basis · Space is intentionally limited

As featured in

Why This Exists

The old model of success is failing the people who were never built for it.

You did not get into this work to hustle. You got into it because you felt something — a calling, a depth of care, a conviction that healing and growth are possible, and that you could be part of making that real for other people.

And somewhere along the way, the business of doing that work started to cost you more than it should.

Not because you are doing it wrong. Because nobody ever gave you a model that was built for someone like you.

Most business education was designed for a different kind of person, in a different kind of economy, operating from a very different relationship with their body and their nervous system. It teaches you to scale without asking whether your system can hold the growth. To be visible without addressing the wounds that visibility surfaces. To lead without ever looking at what leadership costs you at a cellular level. To sell without ever examining the shame that lives underneath the pitch.

The result is a particular kind of burnout that is very common among healers and coaches and practitioners who built real things and then found themselves unable to sustain what they created.

The Embodied MBA exists because that has to change.

This is a business accelerator built on a different premise entirely:

The Core Thesis

  • Strategy without somatics is incomplete.
  • Scaling without nervous system capacity leads to collapse.
  • Leadership without self-awareness is performance, not presence.
  • Sustainable success requires integrating the whole person — not just the professional.

This is where strategy meets the body. Where business education finally catches up with what we know about human beings. Where you learn to build something real — and keep it.

The Core Thesis

Most business education teaches strategy. None of it teaches you how to hold it.

Traditional programs teach you how to scale, how to be visible, how to build offers, how to lead teams, and how to grow revenue.

What they leave out:

  • The trauma patterns that limit your pricing
  • The nervous system responses that shut down your visibility
  • The attachment dynamics that shape your client relationships
  • The burnout physiology that follows every launch
  • The shame that lives underneath the pitch
  • The collapse cycles that follow every breakthrough
  • The self-abandonment that disguises itself as ambition

The Embodied MBA teaches both sides of the equation. Because a strategy your nervous system cannot hold will not survive contact with reality. Because a vision your body cannot sustain will not outlast your next dysregulation. Because the business you are trying to build deserves a foundation as solid as your intentions.

What Makes This Different

This is not a mastermind. This is an institution.

01

Strategy meets embodiment

While other programs separate tactics from transformation, the Embodied MBA integrates both at every step. You will learn to grow your business while simultaneously expanding your nervous system’s capacity to hold that growth. The result is not just a better business plan — it is a more sustainable you.

02

Personalized, not formulaic

Through hot seat coaching, somatic supervision, and intimate peer pods, you will receive guidance that is tailored to your values, your capacity, and your actual business — not a generic playbook designed for someone else’s reality.

03

Built by operators

Every faculty member has scaled a seven-figure practice or eight-figure company in the healing and education space. This is mentorship from people who have built what you are trying to build — ethically, sustainably, and with their nervous systems intact.

04

Trauma-informed by design

Growth that overwhelms your system does not stick. Every phase of the Embodied MBA is designed to expand your capacity alongside your business — so you can hold more clients, more revenue, and more visibility without paying for it with your health.

6 MONTHS
Fully Immersive Accelerator
LIVE LABS
Weekly Master Faculty Proximity
PRIVATE PODS
Intimate Peer Mastermind Structures
2027 COHORT
Strictly Application-Only Intake

The Identity Shift

From overextended practitioner to visionary leader

The Embodied MBA isn't a tactical upgrade — it's an identity expansion. Here's what shifts.

Where you are now
Where you're going
Healer
Regulated visionary leader
Helper trading hours for income
Scalable practitioner with leveraged offers
Service provider
Thought leader and category authority
Overgiver
Confident, boundaried business owner
Emotionally exhausted expert
Sustainable, resourced entrepreneur
Hidden leader
Visible founder building an ecosystem
Undercharging professional
Premium leader pricing from value
Overwhelmed solopreneur
Embodied CEO and modern educator

What You Will Build

A business that is as sustainable as it is successful.

By the end of six months, you will have:

A clear, values-aligned business model

Not a template. A real plan, built around your mission, your capacity, and the specific impact you are here to make.

Scalable offers that reflect your worth

Courses, group programs, retreats, certifications — designed and tested so that they sell without requiring you to overextend.

A nervous system that can hold the growth

The Embodied MBA does not just teach you to build bigger. It helps you become someone who can sustain what you build — relationally, physiologically, and psychologically.

Systems that work with your energy

Lead generation, content strategy, email marketing, sales sequences — built to support your life, not consume it.

A launch-ready offer

By the closing retreat, you will have a tested, refined, and ready-to-launch program. Not a concept. A real thing in the world.

A community that grows with you

A curated cohort of peers and a faculty network that does not disappear when the program ends.

Here’s the progression...

Phase 1

Foundation & Vision

Before we build, we clarify. We work on your blocks, patterns, and visibility shadow work.

Phases 2 & 3

Offers, Brand & Launch

Design scalable offers, lead gen funnels, email marketing, and sell from integrity.

Phase 4

Integration & Launch

Complete final project presentations, launch preparations, and celebrate integration.

The Curriculum

Six months. Four phases. Everything changes.

The Embodied MBA is structured as a full-arc accelerator — not a series of disconnected modules, but a coherent progression from vision to launch, from strategy to embodiment, from isolation to community.

Every module operates across three simultaneous layers:

  • The Strategic Layer — What do you need to build?
  • The Somatic Layer — What is your nervous system doing with this?
  • The Identity Layer — Who do you need to become to hold this?
Phase 01 Phase 1 · February

Foundation & Vision

Before we build, we clarify.

You cannot scale something that is not yet clear. This phase is about getting honest — about your vision, your blocks, your nervous system patterns, and the future self you are building toward.

  • Somatic capacity building for growth
  • Designing your future self
  • Goals, blocks, and embodied accountability
  • Shadow work and the psychology of visibility
  • Making yourself known — from integrity, not performance
Phase 02 Phase 2 · March

Offers, Brand & Audience

Before we sell, we position.

This phase builds the strategic and creative foundations: who you are for, what you are offering, and how you communicate it in a way that resonates and converts.

  • Scalable business model and offer design
  • Brand messaging and copywriting
  • Lead generation funnel structure and design
  • Creating social presence and content that builds community
Phase 03 Phase 3 · April–May

Launch, Sales & Systems

Before we scale, we build.

This is the execution phase — where strategy becomes reality. You will build, test, and refine your systems, your sales process, and your launch mechanics in real time, with faculty guidance at every step.

  • How to create and launch a successful course or program
  • Email marketing and sales sequences
  • Selling from integrity — the embodied approach to conversion
  • Navigating sales objections with confidence and care
  • The phases of business development
  • Building your tech stack and using AI in your practice
  • Testing and iteration
Phase 04 Phase 4 · June + September

Integration & Launch

Before we celebrate, we integrate.

The final phase is about consolidation — refining what you have built, completing your final project, and preparing not just to launch but to sustain what comes next.

  • Hot seat coaching and group feedback
  • Final project support and refinement
  • Check-in calls and launch preparation
  • Full-day integration retreat — celebration, reflection, and what’s next

Pre-Recorded Foundations (Available from Day 1):

  • Building your tech stack
  • Using AI in your practice

How It Works

High-touch. High-accountability. Built for real lives.

Every session is live, recorded, and uploaded to your private member portal within 48 hours. Peer Mastermind Pods are assigned at the start of the program so you have a curated accountability structure between calls.

  1. February 6 11am–1:30pm ET / Lunch / 2:30–5pm ET · Live online · Full day · Recorded

    Opening Retreat

    Somatic capacity building. Your future self. Goals and blocks. Creating an impact-focused business plan with alignment. This is where the cohort comes alive.

  2. February–June Every Wednesday · 2:30–4pm ET · Recorded

    Weekly Live Calls

    Alternating between Business Growth Labs (structured curriculum), Hot Seat Coaching with Dr. Scott Lyons, Guest Faculty Trainings, and Supervision and Case Consults.

  3. [TBD] Los Angeles · In person · Optional · Recorded

    Weekend Retreat

    Featuring: Dr. Scott Lyons · Dr. Bessel van der Kolk · Licia. A full immersive weekend where the depth of the program becomes embodied — literally. Community, practice, and transformation in real space with real people.

  4. September 15 & 22 Live with Dr. Scott Lyons · Recorded

    Final Project Support Calls

    Hot seat coaching and final project support as you prepare for the integration retreat and the next chapter.

  5. September 25 11am–1:30pm ET / Lunch / 2:30–5pm ET · Live online · Recorded

    Full-Day Integration Retreat

    Led by Dr. Scott Lyons and Niyc Pidgeon. Final project presentations, community celebration, integration practices, and the beginning of what comes next.

Elite VIP Option

For those who want the highest level of personal mentorship and access:

  • Private VIP Day in Los Angeles with Niyc Pidgeon and Sarah Baldwin [Date TBD]
  • Exclusive weekend workshop and dinner with Dr. Bessel van der Kolk and Dr. Scott Lyons in Los Angeles [Date TBD]
  • Additional 1:1 mentorship sessions throughout the program

The Elite tier is for leaders who are ready to move faster, go deeper, and be held at the highest level of accountability and support the program offers.

Dr. Scott Lyons

Your Lead Mentor

Dr. Scott Lyons

Lead Mentor & Program Director

Psychologist, somatic therapist, author, and founder of The Embody Lab — one of the world’s most respected embodied education platforms. Scott has spent two decades at the intersection of nervous system science, trauma therapy, and organizational leadership. He brings the full weight of that experience into every session, every hot seat, and every conversation. He does not teach business the way business is usually taught. He teaches it the way a psychologist who has built an eight-figure company understands it — from the inside out.

Your Faculty

Led by people who have built what you are trying to build.

Niyc Pidgeon

Niyc Pidgeon

Business Strategy & Offer Design

Positive psychologist, certified high-performance coach, and business growth strategist. Niyc leads the Embodied MBA’s curriculum on offer design, lead generation, funnel architecture, and sales systems — bringing rigorous, values-aligned business strategy to the table without sacrificing the depth and humanity the program demands.

Sarah Baldwin

Sarah Baldwin

Shadow Work, Content & Visibility

Expert in shadow work, content strategy, course creation, and values-aligned selling. Sarah leads the modules on visibility, accountability, and building programs that are honest expressions of who you actually are — not performances of who the market tells you to be.

Dr. Bessel van der Kolk

Dr. Bessel van der Kolk

Guest Faculty · Elite VIP Retreat

Psychiatrist, researcher, and author of The Body Keeps the Score — one of the most influential and widely read books on trauma of the past half century. Dr. van der Kolk joins the Embodied MBA for the Elite VIP retreat weekend — bringing his decades of clinical research and visionary thinking directly to a small, intimate group of program participants.

Alyssa Nobriga

Alyssa Nobriga

Guest Faculty

Clinical somatic psychotherapist, founder + CEO of the Institute of Coaching Mastery, and wellness entrepreneur certifying hundreds of coaches a year. Brings 15+ years of integrated psychology and online business expertise to the cohort.

INVESTMENT

What's Included

The Embodied MBA offers two distinct participation tiers tailored to your business scale and desired level of proximity. Whether you require core curriculum immersion or ultra-exclusive, 1:1 mentorship and in-person luxury retreats with our master faculty, your journey begins with the same foundational step.

Our advisory team will deep-dive into both custom pathways during your alignment call to ensure you select the perfect container for your expansion.

*Two participation tiers are available (Core & Elite VIP). Specific retreat options, 1:1 proximity levels, and custom pathways will be reviewed and finalized on your discovery call.

  • Six months of live, high-touch mentorship with Dr. Scott Lyons and trusted advisors
  • 4 deep-dive live calls per month (incorporating Business Growth Labs & Hot Seat Coaching)
  • Curated, intimate peer mastermind accountability pods assigned at launch
  • Exclusive guest masterclasses and live Q&As with world-class faculty
  • Private member portal access with lifetime access to all session recordings
  • In-person luxury retreats & guest faculty workshops (Elite VIP track)*
  • 1:1 private mentorship & personalized business consulting (Elite VIP track)*
APPLY FOR THE 2027 COHORT

Space is intentionally limited to maintain intimacy. Applying takes 4 minutes and does not obligate you to purchase.

From the Community

What happens when strategy meets embodiment.

I went from working 60 client hours a week to leading my first group program — which sold out in three weeks. For the first time, I feel like I have a sustainable business model and the nervous system to hold it.
M

Maria S.

Therapist & Facilitator

Scott doesn’t just teach business — he embodies it. I finally learned how to price ethically, scale with integrity, and trust my leadership without burning out. My income has doubled, but more importantly, my impact has too.
D

Daniel K.

Coach & Author

Before joining, I was overwhelmed by social media, unsure how to scale, and stuck trading time for money. Six months later, I launched my first online program, built a waitlist for my retreat, and took my first real vacation in years.
S

Sarah L.

Somatic Practitioner

The mastermind gave me clarity, structure, and community I didn’t know I needed. My business is now aligned with my values, my nervous system feels more regulated, and I finally feel like the leader I’ve been working toward becoming.
J

James R.

Psychologist & Educator

The combination of business strategy, supervision, and embodied leadership is unlike anything else out there. Nothing compares to this level of depth, integrity, and transformation.
A

Alyssa Nobriga

Wellness Entrepreneur

Ideal Client

Is this for you?

You are ready for this if:

  • You have an established practice, coaching business, or program — and you know it is time to grow it beyond where you can take it alone.
  • You have tried other programs and found that something essential was always missing — a real understanding of what it costs a nervous system to scale, to be visible, to lead.
  • You are not looking for a generic playbook. You are looking for a framework that actually fits your values, your capacity, and the specific work you are here to do.
  • You are done trading time for money — and you are ready to build offers, systems, and structures that create sustainable income without consuming your life.
  • You want to be mentored by people who have actually built what you are trying to build — not people who teach it in theory.
  • You are ready to do the inner work alongside the outer work — because you know that what limits your business is often what lives in your body.

You may not be ready yet if:

  • You are in the very earliest stages of building a practice and do not yet have a clear service and some existing clients.
  • You are looking for a purely tactical program with no depth component.
  • You are not willing to engage with the somatic and psychological dimensions of the program.

If you are not sure, apply anyway. We will tell you honestly whether the timing is right.

Common Questions

Your next level is already here.

A business that lasts. A leadership that doesn't cost you your health.

The Embodied MBA is an application-based program. We keep cohorts intentionally small — not as a marketing tactic, but because real mentorship requires real relationships. Every person in this room will know your name, your work, and your vision. If you are ready to build something that lasts — a business that reflects your values, a leadership style that does not cost you your health, and an income that supports the life you are actually trying to live — we would like to meet you.

APPLY FOR THE 2027 COHORT

Space is intentionally limited to maintain intimacy. Applying takes 4 minutes and does not obligate you to purchase.

Both tiers use the same application. 2027 Cohort begins February 2027.